The Diary Of A Wimpy Kid Movie Download! Blockbuster, Inc., includes a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers wish to download movies, they are able to; but they can only get it done in Blockbuster stores.
The move, announced yesterday, is part of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company containing tried repeatedly to avoid Internet-based rival Netflix from enroaching on its business, has seemed to be fighting a losing battle. As consumers gone to live in renting movies with the Internet and having them delivered in the mail, Blockbuster was expected to close most of its brick-and-mortar stores. However, even its online rental branch, that has been meant to take on Netflix by itself turf, never became as big and profitable as the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement at a corporate meeting, Blockbuster will be setting up kiosks in the select few of its stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, obviously, is that consumers should not only own an Archos-manufacturerd portable movie player, and can also still have to drive to a physical Blockbuster location.
This seems counter-intuitive when compared with Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a film, and possess it brought to their door (often with the next day). Blockbuster's move is additionally hardly revolutionary when compared to initiatives by Netflix permit customers download and stream movies to their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies may be searched, rented and watched in a few minutes just by utilizing a wireless Internet connection and also the Apple TV hardware connected on their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable television companies happen to be offering video on demand for years.
With such competition, it can be hard to see why consumers will need to drive to some neighborhood Blockbuster only to download a film onto a film player that they may have to buy by themselves.
One way Blockbuster may make this plan more productive is if they exposed the movie download kiosks to more portable movie players than just Archos-manufactured devices. One can imagine that a kiosk that permit you to plug your iPod into and download a movie immediately would have potential. At the same time, Apple has long offered this particular service through iTunes in the comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will be attractive enough to lure consumers into driving for their neighborhood Blockbuster store rather than using Netflix, Apple, or the host of other alternatives. Blockbuster obviously includes a long way to visit beat Netflix inside the movie rental business.
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